Effective Public Relations Essential for Personal Branding

Move over pop star "Posh Spice" Adams and English soccer hero David Beckham, the personal branding power of newly engaged Australian celebrity sports couple Lleyton Hewitt and Rebecca Cartwright could be worth up to $100 million dollars.

In terms of public relations and effective public relations, their media performance this week in both print and television proves they have the potential to become a truly global brand and rival Posh and Becks on the world stage.

Hewitt, who has undergone a lot of media training has earnings from sponsorship and tennis valued at $13.7 million per year according to the BRW Rich List.

Their personal brand is definitely stronger as a couple because they are opposites that attract, and this is always very seductive for consumers in terms of marketing strategy.

Hewitt