Transform your Home Page to Pull Sales with Passion Copywriting
Transform your Home Page to Pull Sales with Passion Copywriting
Judy Cullins c 2003 All Rights Reserved.
If you are like many professionals, you know your subject, you
are an expert in your field. You are even passionate about it!
What you may not know is how to tell people about your services
and products to get them to buy.
Your home page needs passion. You have only 10 seconds or so to
impress your visitor. Make sure you don't have long paragraphs
of bio or description of your mission, service, or book.
Visitors, who really are potential clients or customers, want to
know what's in it for them. Make every word count.
Place the most important messages in the top half of your Web
home page.
"How to Transform your Home Page to Pull Sales With Passion
Copywriting"
1. Prepare a list of benefits for each product or service. Some
of the top benefits are making money, saving money, creating
loving relationships, saving time, disappointment--anything that
solves the person's particular problem. Be sure to survey your
friends and associates, ask them to vote on which phrases compel
them to buy. Ask them to add words or phrases that would
convince them. Benefits sell.
2. Prepare a list of features. These describe your products and
services. They are the parts of your book such as charts, tips
and how-to's. These are the ways you can help your clients such
as phone coaching or teleclasses.
Choose the best five benefits and features. Combine them. For
example: "Seven Ways/Steps to Quadruple your Online Sales Within
Four Months." The ways or steps are the feature, the specific
benefit is "quadruple sales within four months."
2.. Include a benefit-driven headline for each product or
service.
Remember, your visitors are thinking, "So, what? Why should I
buy this?" They are easily distracted, so you need to grab them
by the collar with your headline. Your dazzling headline can
include a specific benefit, can ask a question, or make an
outrageous claim you can prove. Remember to speak to your
audience's problem or challenge and give them a reason to buy.
Sample headlines: "Imagine Yourself a Published Author in Just
One Month!" or "Enjoy Leap Out of Bed Energy" or "Make Decisions
with Confidence and Ease."
If you have a product you want to sell, place that headline at
the very top--even above your opening question or statement.
You can even use a testimonial as your headline. The whole
phrase can be the link to your product.
Include another headline for your service. If it's coaching or
consulting try something like this, "Let the Book Coach Make
Your Book Dream a Reality," or "Pull Ongoing, Lifetime Profits
by Marketing Your Products with Online Promotion."
If you want to boost subscribers to your ezine, first give it a
catchy name. Then put a short testimonial from an expert in the
field near the place to subscribe. Another proven technique is
to include an offer of a free report with each subscription.
Potential customers come to your site for free information, not
to buy your product. Be patient with this process because after
your visitors know and trust you, they are be likely to buy.
Be sure to add a notice: "Please bookmark this site, we upload
new material every two weeks." Or, "If you like this Web site,
send this page to a friend or associate." Of course, have your
Web master include the correct links.
3. Include a short piece about yourself--maybe three or four
lines. Web visitors don't care about you. They want to know what
you can do for them.
4. Include 3-5 questions you think your potential buyer has and
that you have the answers for. Offer a link to your service page.
Wondering what these benefit statements (links) connect to? Your
award-winning, "what's in it for me" sales letter of course, but
that's another article.
Think passion and benefits when you revise your Web home page.
Make sure it's fast loading and easy to read. Get feedback from
others to make sure your Web home page gives what your potential
customers want.