Getting people to part with their money, the old-fashioned way.

Neither snow, nor rain, nor heat, nor the rising cost of postage can keep a well-written sales letter from persuading readers to send money directly to its writer or organization. And many of the techniques successful direct mail writers have been using for years work equally well on-line today. Here are ten tried-and-true tips from the snail-mailers. 1. Have a plan. Writing a sales letter is a lot like writing an ad. And successful advertising starts with clear thinking about what to say