Getting people to part with their money, the old-fashioned way.
Neither snow, nor rain, nor heat, nor the rising cost of postage
can keep a well-written sales letter from persuading readers to
send money directly to its writer or organization. And many of
the techniques successful direct mail writers have been using
for years work equally well on-line today. Here are ten
tried-and-true tips from the snail-mailers.
1. Have a plan. Writing a sales letter is a lot like writing an
ad. And successful advertising starts with clear thinking about
what to say