Why Good Copywriting Matters
Whether it is a web page or a brochure or a mailer or a
newsletter, your written words decide the direction and
dimension of your enterprise. The written copy of your message
can make or break your business. It can make your reader eat out
of your hand, it can incite a Jihad against you, and it can be
simply dry.
The Internet is a great leveler. Although the current spate of
pay-per-click search engines has made the battle ground a bit
uneven, it is still favorable to small, but innovative
businesses.
It took a severe economic jolt to make these businesses realize
the power of the written word