Why Good Copywriting Matters

Whether it is a web page or a brochure or a mailer or a newsletter, your written words decide the direction and dimension of your enterprise. The written copy of your message can make or break your business. It can make your reader eat out of your hand, it can incite a Jihad against you, and it can be simply dry. The Internet is a great leveler. Although the current spate of pay-per-click search engines has made the battle ground a bit uneven, it is still favorable to small, but innovative businesses. It took a severe economic jolt to make these businesses realize the power of the written word