Businesses Should Specialise Not Generalise

In the 1980s it was the fashion for businesses to be diverse and to offer a variety of service. This strategy was found to be wanting in the 1990s when many businesses decided to stick to the core businesses they know best and to dispose of non-core businesses. Hence one of the basis fundamental rules of starting a small business is ``find a niche and stick to it.'' What this means is that businesses should specialise in a sector of the market they are in rather than generalise. A good example of this is a retailer who sells men