Choosing the right Paper for printing jobs

Choosing the right paper for a printing job is a very complicated undertaking. It should not be that way though. You have overwhelming options. All you have to do is to be specific. Paper influences all the aspects of a print project, together with overall perception, reproduction quality, durability and mailing cost. Choose defectively, and you can spoil an otherwise great project.

To be specific is to consider a lot of aspects. First the surface of the paper because it affects its look, feel and printability. It matters because people are influenced by the appearance of the paper, it