What Really Makes Your Postcard Mailing Successful? The biggest single factor in the success of your postcard mailings is who you send your postcards to.
You need a list of people or businesses to send your postcard offer to.
This can be a list of existing customers or prospects who have inquired as a result of any of your marketing efforts or a list which you purchase.
The list must contain the names of people who are likely to be interested in the benefits of your products or services.
If you send a postcard offering a free 6 pack of beer with the purchase of 2 large pizzas to a list of purchasers of a "pay-per-view" boxing match (a list which you purchased from your local cable TV company), you are more likely to get a big response than if you sent the same offer to a list of the ladies auxiliary bridge club.
This concept is known as targeting. You either have a list (existing from your own records or the records of a person or business willing to cooperate with you by letting you use the list), buy a list (of people who are likely to be interested in your product or service because they have purchased a related product or service, such as a magazine subscription on a topic related to your product or service), or a list can be compiled using characteristics about your target market.
When You Don't Pay Enough Attention To Your List: When you don't pay enough attention to the list you select to mail to, you get a list which is poorly "targeted". This means the people on it are not likely to be interested in your products and services.
A "good list" is a list which is a good match for interest in your products and services.
A "bad list" is a list which is a bad match for interest in your products and services.
House List, Response List, Compiled List. The 3 basic kinds of lists that you can use in order of their effectiveness are:
1. Your own list of prospects and customers. This is a list that you collected with your own personal marketing efforts. This is known as a house list. These people are most likely to respond to your offers, because they have responded in the past.
You own this list.
2. A response list or an