Why All Managers Are Alike

Because, like you I suspect, they have key target audiences whose behaviors help or hinder them in achieving their organizational objectives.

But even in their own best interests, too few involve themselves in their public relations effort to the degree they should.

The result can be a PR program that overemphasizes things like special events, media relations or communications tactics, without a basic, realistic plan for delivering the key audience behaviors they need to succeed.

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