Managing Creativity

Creativity Starts Here!

The ability of an organisation to create new products/services and innovate new processes is an essential skill providing a sustainable form of competitive advantage.

Given that organisations need to be creative, why are only a few really good at it and why are only a few individuals perceved as creative?

In this article we will examine the theories that underpin creative organisations and the attributes of the managers and individuals who work within them.

Individualism

Theories of why one individual may be more creative than another have changed dramatically over the last 50 years. In the 1950