Why PR Packs a Punch
Done right, it delivers the key, target audience behaviors you know you must have to achieve your organizational objectives.
I refer to perceptions of your organization, and resulting behaviors such as:
- customers making repeat purchases;
- prospects starting to do business with you;
- employees really valuing their jobs;
- suppliers doing all possible to expand your relationship;
- community leaders strengthening bonds with you;
- businesses seeking beneficial joint ventures;
- unions bargaining more frequently in good faith;
- and legislators and political leaders viewing you as an important member of the business community.
Yes, public relations indeed packs a punch, but only when it