Ready, Fire ... Aim!

Almost every book about starting a new business begins by telling you to write a business plan. Many readers run in terror, others jot some notes on a pad and a very few sit down to write out a comprehensive strategic plan for their business.

After all, the majority of business owners start their businesses without outside financing, so why do they need a business plan?

But, along the way, with millions of great ideas pulsing in their brains, most business owners begin to write things down. They begin to devise strategies, set goals, create plans, lay-out timelines, etc. This is good