Unlike any other marketing vehicle, newsletters give you the opportunity to contact your audience and convey your expertise in a way that offers value and information. Newsletters provide a reason -- and a structure -- to maintain ongoing contact. One of our clients has even said that recipients call if her newsletter is a few days late.
A newsletter can include all kinds of information you might otherwise have to develop multiple vehicles to communicate.
Provide Information :: new phone numbers, address changes, new hires, additional services.
Get feedback :: announce a contest, run a survey, promote a hotline.
Brag :: share recent successes, a case study, announce staff speaking and publishing efforts.
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