Statistics show that 85% of pages visited on the Internet come from people who have gotten there from a search engine. Statistically, people look first at the top of the first page of the regular search results, then the bottom, and then they go to the sponsored listings.

There is an art and science to being ranked highly on the search engines. The science is formatting the pages with the right meta tags and submitting them in the right way to the search engines. The art is to make the site look and read normal in spite of filling it with key words.

Here are five and a half ways to get a higher ranking and more visitors:

1. Pick the right Key Words and Phrases

These are the words and phrases that people will put into search engines to try to find your product, business or organization. Having good key words and phrases is foundational to have good optimization. This takes research using such tools at Wordtracker and Overture