When writing an ezine ad, there is a big mistake that most people make when writing an ad. That is, they try to sell something in those ads, and there is a good reason why you don't want to do that.

Let's think about this for a second, if it will take seven times for most people to buy your product. Then how many times will you have to run that same ad to the same people in the same ezine, to get the majority of them to buy.

That is a huge waste of time and or money, this is definitely not the way to go.

What you want to do is to get their email address. Remember this,