Pet Parents Grow the Market
I recently had the opportunity to look at the pet retail industry in the USA.
The industry is growing by 6% a year and, like many other retail sectors, is going through some major changes.
In many retail leisure sectors, the industry is splitting into commodity retailing and lifestyle retailing.
65% of pet products in the USA are still purchased as commodity products via supermarkets and mass merchandisers, but the growth sector are specific pet