The Money Is In The List
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The Money Is In The List By Ebong Umana
(C)2005 E.Umana All rights reserved
http://www.discountsandsecrets.com/bsp.html
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The common refrain from the Internet Gurus is that the only real
way to have consistent and long term success (ie making money)
on the internet is by building a list and regularly marketing to
that list.
People are more likely to buy from someone they've established a
"relationship" with rather than someone who spams (sends
unsolicited emails) continually.
Proven research indicates that it takes multiple visits to a
website or ezine messages to close a sale.
The key points to remember are Establishing credibility: Assure
them that you'll protect their information (email addresses etc)
You've got the goods (by providing solid information each time
you do a mailing to your list.) No sending worthless, get rich
quick schemes.
That's the quickest way to lose subscribers regardless of how
relevant the offer may be.
Don't try the hardsell approach (Give and it shall be given
unto you) Concentrate on giving your subscribers solid
information about how they'll benefit from your offer in other
words prove your worth,
Talk about benefits not features (big difference) What's in it
for me W.I.I.F.M . People only care about how they'll benefit
from your products or offer.
A list of 3000 targeted subscribers from a list you've built and
cultivated is worth far more than a list of 30,000 untargeted
(randomly collected with no proven interest) list culled from
email harvesters or "opt in" lists bought from email list
peddlers.
Need to make that car payment, Mortgage or maybe you want to go
on vacation to some exotic locale?
Want to be able to send an email to your trusted subscribers and
have orders come in overnight? $1000, $2000 $10,000 or more,
this is not theory its been done over and over.
In fact a lot of Internet Gurus would guard their lists with
their very lives.
Bottom Line: The Benefits of building a list are vast but just
keep these facts in mind.
1.You're building trust, credibility, relationships and name
recognition (you'll become the go to guy or girl when they need
advice and you'll eventually also have a large and loyal
following you can roll out a new product to or endorse an
affiliate product to.
2.You're able to profit in the long term by promoting different
products.
3. The money keeps coming in with no additional expense.
4. Having a targeted email list is like money in the bank ie
lifelong customers you can market to again and again.
5.Who are you most likely to buy from? The spammer who sent you
yet another unsolicited email or the ezine owner who built your
trust by providing quality information, quality products,and
respects you by not selling or sharing your private information
or sending too many offers?
Building your list is crucial to your long term success online.