The Money Is In The List

================================================= The Money Is In The List By Ebong Umana (C)2005 E.Umana All rights reserved http://www.discountsandsecrets.com/bsp.html ================================================= The common refrain from the Internet Gurus is that the only real way to have consistent and long term success (ie making money) on the internet is by building a list and regularly marketing to that list. People are more likely to buy from someone they've established a "relationship" with rather than someone who spams (sends unsolicited emails) continually. Proven research indicates that it takes multiple visits to a website or ezine messages to close a sale. The key points to remember are Establishing credibility: Assure them that you'll protect their information (email addresses etc) You've got the goods (by providing solid information each time you do a mailing to your list.) No sending worthless, get rich quick schemes. That's the quickest way to lose subscribers regardless of how relevant the offer may be. Don't try the hardsell approach (Give and it shall be given unto you) Concentrate on giving your subscribers solid information about how they'll benefit from your offer in other words prove your worth, Talk about benefits not features (big difference) What's in it for me W.I.I.F.M . People only care about how they'll benefit from your products or offer. A list of 3000 targeted subscribers from a list you've built and cultivated is worth far more than a list of 30,000 untargeted (randomly collected with no proven interest) list culled from email harvesters or "opt in" lists bought from email list peddlers. Need to make that car payment, Mortgage or maybe you want to go on vacation to some exotic locale? Want to be able to send an email to your trusted subscribers and have orders come in overnight? $1000, $2000 $10,000 or more, this is not theory its been done over and over. In fact a lot of Internet Gurus would guard their lists with their very lives. Bottom Line: The Benefits of building a list are vast but just keep these facts in mind. 1.You're building trust, credibility, relationships and name recognition (you'll become the go to guy or girl when they need advice and you'll eventually also have a large and loyal following you can roll out a new product to or endorse an affiliate product to. 2.You're able to profit in the long term by promoting different products. 3. The money keeps coming in with no additional expense. 4. Having a targeted email list is like money in the bank ie lifelong customers you can market to again and again. 5.Who are you most likely to buy from? The spammer who sent you yet another unsolicited email or the ezine owner who built your trust by providing quality information, quality products,and respects you by not selling or sharing your private information or sending too many offers? Building your list is crucial to your long term success online.