get the money you always wanted
I've always been fascinated by "anti-marketing", and how
powerful its effect can be if done properly, so when I stumbled
upon The Rich Jerk salesletter, I was immediately intrigued.
I'll admit, I'm one of those people who *never* reads a
salesletter when I am considering buying something (I do read
them when researching techniques, but that's another story), but
from the moment I read The Rich Jerk's headline, I couldn't keep
from reading the entire thing. Sure, in the back of my brain, I
was telling myself that I was only reading it from a research
perspective, and that I had no intention of actually purchasing
the book. However, by the time I was halfway through the
salesletter, I absolutely HAD to buy the ebook. Even if it was
just the same rehashed old stuff, this guy deserved my money
just for the education (and entertainment!) I got from his
salesletter. My point here is that anti-marketing works very
well if done right, and The Rich Jerk has done it extremely right
However, after reading the book, I'm pleasantly suprised! The
Rich Jerk does indeed contain information that WILL assist you
in making more money online...
His writing style is easy to follow, and perfectly
understandable if you've been around the internet for a short
time, but it is definately not for complete newbies (he does
not, for example, take you step by step through registering a
domain name or obtaining web hosting) - if you feel like you
need any amount of hand-holding, this ebook is not for you.
In the first chaper, entitled "Creating an Affiliate Website
that Sells Like Crazy", he covers building affiliate websites to
earn commissions from the sales of other people's products. He
starts by listing 13 affiliate sites and ranks them as "must
join", "maybe join", and "join if [you are] bored". Once you've
selected a product to sell, he goes through six specific writing
strategies to use on your affiliate site to hook the reader and
get them to click through on your affiliate link. He then gives
you a complete sample "sales letter" (it's more like an article)
with all of his strategies at work.
The third section in chaper one discusses offering rebates to
your customers, but it's not just the same old "buy from me and
I'll give you part of my affiliate fee back". Rich Jerk delves
into specific ways to do refunds that will increase your bottom
line as opposed to simply offering a rebate.
In the final section of chaper one, Rich Jerk writes about
setting up pay-per-lead sites, where you get paid $10 or so for
each person who provides you with his or her information (which
you then pass on to a company which pays you for the lead.) I
found this section to be a bit light on content, although there
is enough there to get his point across. I think this is a
technique that has not been explored very deeply by any of the
mainstream internet marketing channels, and one that warrants
further research.
Chapter Two of The Rich Jerk goes into being a traffic
middleman, and he reveals just how much money can be made by
doing this. I have to be honest with you, this chapter alone is
well worth the price of the ebook - you can easily use this
chapter to make well more than the price of the ebook in just a
few days - all it takes is a little time and action on your
part. The funny thing is that it's one of those things that,
when you read it, you're going to smack yourself on the forehead
and think to yourself "Duh! I'm an idiot!"... at least that's
the reaction I had
The Rich Jerk also discusses unique ways to use PPC ads to drive
more traffic from them - more of his Anti-marketing at work
here. Using the writing techniques he discusses in Chapter One,
you can create anti-marketing PPC ads that I'd say will get
quite a few clicks. He even gives specific examples of his
techniques at work, with Before and After examples (his after
examples are sometimes funny, and sometimes just plain silly,
but you'll understand exactly why they pull so well as soon as
you read them.) To finish up the section on PPC advertising, he
reminds you that popups are not allowed on landing pages, but
that you can use DHTML popups, and he even gives you the code to
make them.
Chapter Three of The Rich Jerk is all about Search Engine
Optimization. He starts the chapter off by showing us one of his
websites that has multiple number one rankings in Google for
very competetive keywords - proof that his strategies work. The
first section is called "Inbound Links", and goes into detail
where and how to get inbound links to your website(s). Included
is a list of 40 free and paid directories with significant
PageRank, and a discussion on buying inbound links, including
exactly how to set up your inbound links (hint: don't use the
same text for every link!) Other inbound linking strategies he
covers are using signature lines in forum posts, setting up
blogs, and submitting articles to article directories. He
doesn't go into much detail on these three techniques, but he
does cover enough to explain why you'll want to take advantage
of them.
After covering inbound links, The Rich Jerk discusses on-page
factors that will assist your SEO efforts. These are really just
the basics, and anyone who has ever researched even basic SEO
will be instantly familiar with them. There is nothing
ground-breaking revealed here, but it definately needs to be in
the book.
The third section of this chaper discusses miscellaneous SEO
techniques, a couple of which I was unfamiliar with. The Rich
Jerk covers HOW to do internal site linking, and how to set up
301 redirects. He even provides the .htaccess instructions
needed to accomplish this. One thing absent from this section,
however, is WHY to do 301 redirects. Throughout the rest of the
book, he does a very good job explaining the basic reasons for
doing particular things, but in this section, he does not. I'm
sure a Google search would quickly reveal the reasons why, but I
think he could have covered it in just a sentence or two.
The final section of Chapter Three discusses (insert ominous
music) cloaking. When I first came into the online marketing
world, I noticed people talked about cloaking in hushed tones,
and only in back rooms and alleys. "Don't do it!", they'd say.
"You'll get banned!", others would warn. Well, the fact of the
matter is that lots and lots of people who are making lots and
lots of money online are cloaking. It's one of those things that
everyone pretends that they don't do. The Rich Jerk gives it to
us straight: "Cloaking is frowned upon by most webmasters,
except for the ones who do it and make a lot of money like me."
and "...the easiest way for a lazy person to get good rankings
is by cloaking."
The Rich Jerk explains what cloaking is, how to do it, and how
to not get caught. He also provides links to two cloaking tools
- one very expensive, and one rather reasonable.
Now that The Rich Jerk has discussed the specfic strategies he
uses for building websites and getting traffic to them, chapters
four and five discuss selling your own products (as opposed to
selling as an affiliate, which was covered in Chapter One.)
Chapter Four details creating your own informational products to
sell using The Rich Jerk's website building and traffic pulling
techniques. Chapter Five discusses buying wholesale goods and
reselling them. He warns us of the scams in the market and how
not to get burned, and also gives us a list of 11 excellent
wholesale sources.
Chapter Six of The Rich Jerk is "Websites you can Make
Profitable Right Now", and seems to be a "what to do to get
started" section. He details how to find the best products to
sell at Clickbank, and then urges us to put the information in
chapters one through three to work. He wraps up the chapter with
a listing of websites that have made him over a million dollars
(although he does not specify whether the websites themselves
made him over a million dollars, or whether selling the sites,
as he eventually did, made him over a million dollars.)
Chapter Seven lists some ways to invest your newly acquired
wealth in some not-so-traditional ways. Specifically, he details
currency exchange brokering and High Yield Investment Programs
(HYIPs). He gives the basics about how to do these, and only
lightly touches on the risks involved, but he does provide some
good external resources for anyone who is interested in looking
into these further.
Chapter Eight is "Quality Products/Services I Highly Recommend",
where he rehashes his affiliate links from throughout the ebook.
Overall, The Rich Jerk is an excellent ebook, chock full of
strategies to make money online. The book covers a wide variety
of techniques, without bogging the reader down with too many
details. All of the advice is sound, from the standpoint of
making money, but some of his suggestions may make some people
uncomfortable (he warns of this at the beginning of the book.)
People new to internet marketing should not buy it until they
have mastered the basics. Intermediate marketers will find tons
of excellent ideas for maximizing their income, and even
advanced marketers will find a gem or two in here. As I
mentioned earlier, I believe just the traffic middleman
strategies are worth more than the price of admission, so I'd
have to give this ebook my highest recommendation you can get
his ebook : click
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