Why 95% of eBay Sellers Fail
eBay is now the 8th most visited site on the internet and it has
just one purpose - sales. With 40 million visitors per month
most eBay sellers are missing a golden opportunity. They are
missing the opportunity to cultivate long term clients.
It is a proven fact in marketing that you will continue to buy
over and over again from people and companies that you know,
like and trust. Yet 95% of all internet marketers fail when it
comes to eBay. Most are looking for the fast buck. They have
completely miss the opportunity to use eBay as a lead generation
tool. They miss the opportunity to create a list of people that
will be willing to consume your products over and over again.
Lead generation on eBay can be accomplished in several ways. The
most popular way is by using the self liquidating ad. A self
liquidating ad is one that pays for itself. In other words your
customer directly pays your advertising costs. They purchase
from you, some form of advertising.
Let me give you an example of a self liquidating advertisement.
Recently I saw in a magazine an ad for a pair of sunglasses. The
ad claimed that the sunglasses were free you just had to pay the
shipping and handling costs. My guess is that the advertiser
probably wasn