Website Colors That Turn Off Your Customers

Using too many colors or the wrong combination of colors could alienate or turn off customers completely. Out of any form of non-verbal communication, color is the quickest way to communicate a message and meaning. Many studies have been done on the psychology of color and the subconscious emotions that they create. Studies have shown that color can help improve recall, comprehension, and understanding by 75%. In fact, color accelerates the ability to learn by 20% by keeping readers focused and improving retention.

Choose Colors with Care.

Marketers spend oodles of time and money determining the colors to best market their product: the colors that will prove the highest amount of return on investment. You may want to hire a professional web designer to help you. Make sure the web designer you hire is not just a programmer, but also a graphic designer and/or marketer. After all, the reason why 99% of all websites fail is because it was created by a technician, rather than a marketing expert.

So, What Colors are Best for Your Website?

That is hard to say. Again, you may want to hire a professional to help you. However, the following tips will help you understand the underlying meaning behind color so you may be guided to make the right choice. Keep in mind that depending on its value or intensity, one color can give very different emotions.

Red - Stimulating. Exciting. Energizing. Appetizing. When you eye sees red, chemical responses in your body cause your blood pressure, pulse rate, and adrenaline to increase. Fire engine red is more energetic than a more traditional burgundy.

Pink - Happy. Romantic. Spirited. Youthful. Best used for less expensive and trendy products. Vibrant pinks are common in the cosmetic industry. Bubble gum pink can be considered immature, but fuchsia or magenta are considered more sophisticated.

Orange - Friendly. Adventurous. Energizing. Inviting. Of all the colors, orange is the hottest. Similar to red