Itchin' For Some Nichin'
The whole idea of Niche Marketing is exciting! The possibilities
are endless, as there are literally millions of people surfing
the web, the vast majorities of whom are here for two reasons .
. .
Namely, to learn something or to buy something!
The trick, for a salesperson, is to find out what it is they're
looking for and get it into their hands.
Niche marketing narrows down the whole process of supply and
demand. It enables you to pinpoint the products or services that
are most sought after, and concentrate on those. This is helpful
because most people who come to the Internet are searching for a
specific item or piece of information, and they don't want to
invest in a whole lot of time and expense having to wade through
stuff they aren't interested in or want.
It gives an eBook marketer the ability to produce informational
products much faster than in a more generalized market because
he or she is focusing on one issue and so is not required to
include all the details of how one arrives at the particular
question.
For example, take the idea of "niche marketing" itself. When one
proceeds to write about it, it's already a given fact that most
people who want to know what it is or how it's done do not need
to know everything there is to know about Internet Marketing as
a whole.
The given is that, if they are curious about niche marketing,
they most probably have already looked into the more generalized
category and don't need to get into it again. All one has to do
then, when explaining niching, is to use references to the
general category if need be.
So it becomes a much simpler process of writing about the
specific area of Internet Marketing called Niche Marketing.
Simpler usually means faster, faster means more production and a
greater ability to get product out as the demands and trends
change!
Niching also opens the playing field wide, because it allows a
marketer to niche his or her niche down even more specifically
into smaller and smaller niches. Now, under normal
circumstances, this might be considered marketing suicide,
because the smaller and more focused the topic, the less the
odds of finding a large grouping of people wanting to know it.
But for your average Nicher, it's a gold mine!
Using the same example above, one could get into smaller niches
a couple of ways:
Suppose you wrote a book called " How to Niche Market" and it
became a hit. Your next book could be called "How to Niche
Market Using Informational Materials", or "How to Niche Market
Computers", or anything along those lines.
All you'd need to do is change some of the content of your
original book, get more specific in your focus on the announced
topic and you're done!
Or . . .
You could approach niche-niching like some of the big name
companies do!
Remember One A Day vitamins? Go to the drug store and check them
out now! You won't just find the single "one time a day"
vitamins that you may have taken as a child, rather you'll find
a whole array of One A Day vitamins sitting side by side on the
shelf.
There are One A Day vitamins for kids, for sports, for seniors,
for expectant mothers, for stress, etc. And they're not the only
company doing Niche Marketing either! Take companies like Parker
Brothers who produce games like Monopoly. How many "editions" of
the same game have you seen?
That's Niche Marketing at it's best!
So why not "How to Niche Market ~ Newbies Edition", or "How to
Niche Market ~ Author's Edition"?
As was mentioned at the beginning of this article, the
possibilities are endless! A Niche Marketer could spend years
producing "edition" versions of a single eBook, pumping out one
a month or even a week, and still have fresh material that would
be appealing to someone.
If you understand that you don't have to sell your stuff to
everyone to make a good living at marketing, but rather know how
to hit your specific target groups over and over again, then you
should perhaps consider strongly about getting into Niche
Marketing!