What Comes First - The Cover or The eBook?
One of biggest trend these days is related to ebooks. Because
of their viral nature, ebooks are a great way to increase
traffic to a site and that's why everyone have to write at least
one.
There are millions of ebooks online and everyday there are more
then one hundred new ebooks that hit the stands of the online
library. Some of them are free, other not. But they are all full
of fresh information or they will be forgotten.
As a reader, it's tough to decide which one to read and which
not. That's why most surfers do pretty much the same thing they
do in a real library.
Remember the last time you were in a real library or bookstore?
If you are like me, you will more than likely base your decision
of reading or buying a book on the first stimulus that catch
your eye.
And that one stimulus is the COVER.
And that's the way everyone decides to read or buy a book: THEY
LOOK AT THE COVER AND MAKE THEIR DECISION BASED ON IT!
So, how do you recognize a great cover?
First, it has to be an eye-catching cover so the visitor will
pick up your ebook instead of the ebook of your competitors.
Second, even if the cover piqued your visitor's attention it
also have to be interesting enough to make him actually read
your ebook.
How can you make your cover stand out in a sea of covers?
Well, this is not an easy task if you have no design
experience. Why? Because, even if your cover is different then
all the other ones, it may be different in a wrong way.
You have to carefully consider the general nuance of color for
the cover, the main and the secondary fonts.
Here are a few general tips for you: 1. The colors tell a lot
about the general subject of the ebook so you must use them
accordingly
2. Use a combination between red, blue, black and white
3. Yellow it's OK used sparingly in combination with black
because it generates the strongest contrast
4. Always use a strong font for the main title - Impact its fine
if the title is longer and Arial Black for shorter ones.
5. If your ebook is on a lighter subject you can toy around with
different fonts but never use more than three different fonts
for the same cover
6. The cover should contain: a. the main title b. one teaser
phrase or a good subtitle c. the author name and eventually the
URL of the ebook (avoid using http:// and subdirectories)
usually a simple domain name will do just fine.
And finally one more tip: always KISS: Keep It Simple Stupid.
Do not forget that the cover will be a small image and if you
fill it with lot of info, it will be unreadable.
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