Using Multiple Ebook Formats To Build Your Brand
* Amazon.com's e-bookstore distributes titles that can be read
with the Microsoft Reader.
* BarnesAndNoble.com carries titles for the Microsoft Reader,
RCA REB 1100, and the Glassbook Reader.
* eBookCity utilizes their proprietary Versaware system.
* Booklocker's titles are mainly in Acrobat, with a few HTML
titles.
How can you use this to your advantage? By adapting your ebook
to each of these formats you stand a better chance of
influencing potential readers to purchase your title.
Remember, while a reader may not visit your site on a regular
basis, they will typically visit your colleagues, competitors,
or industry sites. Get your title featured in all potential
sales venues - no matter what format the ebook is sold in - and
you'll reach them more frequently.
Cost to transform each book is minimal, because you only have to
convert a title to a specific format one time. There are no
physical distribution costs. And what you reap in overall
exposure, as well as additional sales can be tremendous.