Having a business on the internet is different than
having a traditional marketing or sales business. When
you operate a business from a store, one of the
traditional ways of establishing relationships with
your customers is the meet and greet method. You greet
your customers in the store and talk to them a bit and
this helps build trust and establish yourself with the
customer. However, on the internet, this method must
be done completely different.

If you have a website through which you sell products
of any kind, you must find a way to build relationships
with your potential customers. One of the most
effective ways of doing this on the web is by
publishing your own ezine or newsletter.

Through your ezine you can keep your customers informed
of any new products or information on your site. By
doing this you keep prospects coming back to your site.
Of course, you want to have an interesting and
effective website, but that is another article. :)

When you start your ezine there are some guidelines you
should follow.

*Do not make your newsletter one big ad for your
product or business. Keep your readers updated about
your products, but also provide other information.

*Follow a clean, easy-to-read format for your ezine.
Do not put so many squiggles and lines and other
"decorations" that might make it hard for people to
read your ezine.

*Provide useful, helpful content. Links, informative
articles, and resources are a few of the things you
should provide.

*Put your personality into your ezine. People will
respond to you more if you make it more personal.

*Ask for and listen to your readers' comments on your
ezine. You are publishing your newsletter for your
readers, so you should try to do what they ask.

*Enjoy making contact with your readers and publishing
an effective and informative ezine. Treat your readers
with respect and courtesy and they will reciprocate.

If you are unsure of how to get started with your
ezine, here are a few sites that can help you get
going.

http://www.myezine.com/
http://www.e-zinez.com/
http://www.ezineworld.com/index.php3
http://ezine-tips.com/
http://www.web-source.net/web/Ezines/

Ezine publishing is very essential to your business
success. With some time and effort, you can have a
very successful ezine. Good luck to you in your
publishing and business ventures!

Terri Seymour owns and operates MyOwnEzine.com
MyOwnEzine.com is a website, ezine and service which
provides the resources, tools, guidance and more to help
you start, publish and promote your own ezine. You can
contact Terri at mailto:ter02@newnorth.net Subscribe
at mailto:subscribe@myownezine.com or visit
http://www.myownezine.com for lots more info.