HOM mens underwear leading the way

HOM underwear is a brand extraordinaire - fashionable yet practical, avant garde yet accessible, always leading the way yet sustaining eternal popularity. The collection's heart is in France, where HOM was founded in 1968, by Charles Belpaume and Gilbert Anselme. HOM has always led the fashion world in creating new looks and new styles, using the most beautiful fabrics and colours to create interesting collections year after year. Having patented, in 1984, a design that combined the freedom of boxer shorts with the support of briefs, HOM patented 'happiness for men' when in 1997 they launched HO1s - pants with an innovative horizontal opening that revolutionised not only the way men though about pants, but the look of men's underwear. But HOM never stands still. A new era dawned in 2002 with the debut of Lingerie d'Homme - literally lingerie for men, inspired by the stunning fabrics and more risqu