These rules require Canadian music and talk programming to be prominent on the airwaves. "This is a black day," said Ian Morrison, a spokesman for Friends of Canadian Broadcasting. "In effect, the Americans have won." The new licenses call for eight new Canadian channels and 72 American channels.
While some people are complaining, independent and emerging artists favored the satellite licenses. They believe that the new services will provide them with exposure in the United States and abroad. Satellite radio, while initially intended mainly for car radios, has made several new improvements for portable and home satellite radio. Automakers, whom have factory ready satellite receivers in new 2006 models supported the applications. Just as in America, subscrition to the new radio services can be purchased and heard anywhere in North America.
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