Tips for an easy card processing
Tips for an easy card processing By Soli Katir
www.credit-card-magazine.com
Most businesses conduct their transactions with the help of
credit cards. Moreover, personal transactions could also be
carried out through the use of credit cards. Credit card has
become very essential for shoppers since it eliminates the need
to carry a large amount of cash. It gives convenience both to
the customer and the seller because transactions can be done any
time you want it. It helps in managing your money easier and can
be especially used during emergencies.
Using credit cards on online transactions boost your business
profit against your competitor.
Here are the three key elements needed for credit card
processing:
1. Payment gateway - combination of secure software and hardware
that transmits payment information from customer to merchant,
provides interface, credit card processing, billing, reporting
and operational services.
2. Internet merchant account-relationship between a retailing
company and a merchant bank which gives authorization to collect
funds from customer's credit card account.
3. Bank account-an account or account number that holds funds
from which they can make withdrawals.
The key to online sales is accepting credit cards but
unfortunately, most internet merchant accounts can be harder to
achieved because of increased security risks as to no signatures
attached, and nor the card is physically presented on the point
of sale. In some ways it could also be crucial for businesses
because of the occurrence of credit card fraud and attack of
credit card thieves.
So you must have a secure, confidential and protected way of
dealing credit card information.
The easiest and safest way to implement an online credit card
processing is using a third-party service which is a payment
gateway at the same time a merchant account. Lots of third-party
service or software is offered in the market today and
appropriate for all types of businesses. It also incorporates a
payment gateway and a merchant account. And many of these
services also incorporate a shopping cart application as part of
the deal. It may appear to cost more but it saves you from an
initial outlay on shopping cart applications and expensive long
time contracts.
When choosing a third-party service for credit card payments,
consider the volume and frequency of your sales. There are also
other third-party credit card processing services available, all
of which have slightly different pricing schemes. The right one
for you will depend on your sales volume and cash flow.