Get with the (web) times
An interesting thing happened last week. Upon launching our new
website www.superhot100.com we
decided to undertake a survey of 100 financial services
companies. It makes interesting reading... There was a broad
spectrum of companies surveyed, firms such as mortgage brokers,
IFAs, estate agents, accountants,etc.
Of the 100 firms, 21 didn't have any web presence at all.
Of the 79 remaining, an incredible 38 firms had not updated
their sites for at least 6 months!
Out of 41 left, 31 of them do not do any promotion of their
sites at all although they do update their content regularly
The 10 remaining sites do actively market their sites and
refresh their content on a regular basis.
I don't know about you but to me that makes staggering reading.
How often are we told that content is king?
It is a crime not
to have an online presence in 2005 but it is also completely
unacceptable (in my humble opinion) to launch a site and then do
nothing with it!
So remember, it is not enough just to have a web presence, you
must promote,publicise and have fresh, relevant content. This
way means that you can try and increase your website traffic
without having to resort to PPC.
Financial Services companies
must realise this if they are to gain their share of direct to
consumer business from the internet.