How To Win A Venture Capitalist
"A venture capitalist views your project purely as an investment
and it is important that you create the right impression for
winning over a venture capitalist. For this you need to design
the proposal from his point of view rather than yours. The below
mentioned issues can help you score points with your venture
capitalist.
Business plan Your business plan needs to be investor-focused
and present you as a low-risk, high-reward enterprise. It must
address the concerns and potential questions that investors may
have. It should cover the loopholes your business can have and
allay the fears of the capitalist. Moreover it must be concise
and to the point.
Ability of management Your business plan must reflect a strong
ability to manage the show. If the investor feels that the
management is not strong or if the track record in the requisite
area of expertise is lacking, it can negatively impact your
funding requirements. Show a full management team that is ready
to face business challenges. Give names wherever you can.
Include bios of key directors, management and technical
personnel.
Market knowledge Your proposal must also demonstrate a strong
understanding of your market, complementary and supplementary
businesses, sales strategy, the targeted customer base and the
competitors you are facing. Your plan must also address a scope
for new markets that you can venture into. Finally your proposal
must create clear access routes to the markets you want to
address.
Business knowledge The venture capitalist wants to totally
understand your business, its demand in the market and how it
works. Try to give a clear picture about your product and
remember to reflect the attractiveness of the product to
potential buyers. For businesses, give its basic facts like core
technology involved, market and stage of development.
Money-making knowledge Your plan must reflect the synergy
between management, product and customers to bring in profits.
This aspect must be clearly defined in the document without
ambiguity. A step by step guide that shows how the entire
process works and how funds are generated will be an excellent
way to achieve this. Both short-term and long-term profits must
be clearly illustrated.
What to omit While the above aspects cover what to include, the
aspects you need to omit are valuation and deal structure. Leave
it to the venture capitalists to suggest terms preferably in a
letter of intent. These can then be negotiated with the
assistance of a good attorney.
Winning a good venture capitalist is crucial for business and we
at Allworldprivatefunding.com help you get the right funding
from the best sources.
"