OnPage Search Engine Optimization Techniques
Email Marketing is the king of advertising in online marketing
but the effect of spam filters and volume emailers has certainly
put a damper on the reach it once had. This has forced online
marketers to reach deep and learn new methods of online
marketing. Search Engine Optimization has moved to the forefront
of many online marketers advertising plans.
Search Engine Optimization is the art of designing your web
pages to be ranked high by search engines for keywords that you
target. There are several methods and they vary from Search
Engine to Search Engine. One aspect of Search Engine
Optimization relays heavily on the Onpage Optimization.
Onpage Optimization deals with the placement of keywords on the
page, the header tags, the appearance of the keywords and the
use of keywords in the meta and alt tags on the page. Below are
some tips on OnPage optimization that I have picked up and used
in my own web sites.
Step1: Select a page title that only includes your keywords.
Step 2: Use Header Tags to emphasize the keywords you have
selected. Use your number 1 keyword in the {H1} tag and
secondary keywords in your {H2} header tags.
Step 3: Write solid content that naturally includes your main
and your secondary keywords throughout the text. If possible use
your first keyword as near the top of the content and as close
to the bottom of the content as possible.
Step 4: Once the content is complete go through and randomly
bold, italicize and underline the main and secondary keywords.
Step 5: Be sure to use your keywords in the alt tags of your
images.
As a guide you might do a search for you main keyword in Google.
View the page and the source code of the page to see what OnPage
Optimization that webmaster did to get a top rank.
While OnPage Optimization can be a significant reason why your
web site ranks well in the search engine there are several other
key factors like, page content, link popularity, site indexing
and competition.
Search Engine Optimization is an equal opportunity marketing
practice. If you are diligent you can create a flood of prime
targeted.