Skin Care Trends for 2006

Skin care has certainly been in the news during 2005. The increasing concern of retaining youthful looking skin has led to skin care companies developing skin care products that include all kinds of exotic ingredients supposedly being able to reduce lines and wrinkles on your face, eliminate age spots and other blemishes, hydrate, smooth and tone your skin as well as making various other amazing claims. In addition, concerns have been raised about some of the potentially harmful ingredients being applied to our skin and thus absorbed into our bodies, with potentially harmful effects on our health. These reports have led to a 'natural' skin care ingredient boom right across the skin care industry and increasingly we see advertisements promoting natural skin care products. Toward the end of 2005 however, buyers have been realising that natural skin care products may not necessarily be all-natural skin care products and are starting to doubt the validity of advertisements promoting their skin care products as being natural. Further, the men's skin care market has been more strongly targeted with many well-known brands creating and promoting a skin care range specific for men. So what can we expect in 2006? I believe, that the above trends will continue during this year and will intensify in certain areas. These areas include: