Light, lean, low - weight-management products

Americans are forking over $33 billion per year on weight-loss goods and services, and billions more on weight-management products. The demand for healthy beverages, snacks and meal options is constantly increasing, so probably super-sized portions will continue to lose ground. Americans are forking over $33 billion per year on weight-loss goods and services, and billions more on weight-management products. The demand for healthy beverages, snacks and meal options is constantly increasing, so probably super-sized portions will continue to lose ground. According to trends, people are increasingly searching for healthy food: products with added vitamins, calcium and soy, high or added fiber, antioxidants and less or no caffeine, cholesterol, fat or salt. A winning approach means keeping food fresh with variety, taste and texture, as it helps consumers feel better about their food choices and meets their needs. According to Information Resources Inc., Weight Watchers, Stouffer's Lean Cuisine and Healthy Choice led the "light, lean, low and less of" meal solution category in 2002, with the category as a whole featuring more than 1,400 brands and with supermarket sales of $5.9 billion. The rising weight-management beverage category, including low-cal soft drinks and light beers, amounted to $7 billion in supermarket sales across 303 brands. The "better-for-you", or "wellness" category, totaled $5.4 billion in sales in 2002 and has grown an average of 18% per year within the past five years.