Light, lean, low - weight-management products
Americans are forking over $33 billion per year on weight-loss
a> goods and services, and billions more on weight-management
products. The demand for healthy beverages, snacks and meal
options is constantly increasing, so probably super-sized
portions will continue to lose ground.
Americans are forking over $33 billion per year on weight-loss
goods and services, and billions more on weight-management
products. The demand for healthy beverages, snacks and meal
options is constantly increasing, so probably super-sized
portions will continue to lose ground.
According to trends, people are increasingly searching for
healthy food: products with added vitamins, calcium and soy,
high or added fiber, antioxidants and less or no caffeine,
cholesterol, fat or salt. A winning approach means keeping food
fresh with variety, taste and texture, as it helps consumers
feel better about their food choices and meets their needs.
According to Information Resources Inc., Weight Watchers,
Stouffer's Lean Cuisine and Healthy Choice led the "light, lean,
low and less of" meal solution category in 2002, with the
category as a whole featuring more than 1,400 brands and with
supermarket sales of $5.9 billion.
The rising weight-management beverage category, including
low-cal soft drinks and light beers, amounted to $7 billion in
supermarket sales across 303 brands.
The "better-for-you", or "wellness" category, totaled $5.4
billion in sales in 2002 and has grown an average of 18% per
year within the past five years.