The Process of Advanced Animation

It's a challenge several businesses face--keeping the audience's attention. So how can you keep them focused on your television commercial, your website, or your internet advertisement? You need to delight them, amaze them, and ultimately keep them guessing. For instance, rather than have a static banner at the top of your web page, why not incorporate some animation to give the site a much more dynamic presence that will grab attention and help sell your products or services. Using advanced animation will allow you to use the latest special effects to breathe some new life into your company and leave people amazed. You many not get your audience dancing in their seats, but you can make your text and information dance across the screen with your audience following every word. Using advanced animation for the first time can be overwhelming, especially not knowing what is expected from you or the animation company. Understanding the overview of the animation process will help you make more informed decisions throughout each phase of the project and will ensure a successful result that you will be completely satisfied with. Research Phase. Before the design even begins to take form, the animation company will thoroughly research the subject of animation. They will detail everything from the type of company and their target audience to the product or service they are trying to sell. To help with the research, clients should collect everything from illustrations to brochures for the company in order to give the advanced animation production the best quality possible. StoryBoarding Phase. Once the research is complete, the process of storyboarding begins. Based on the script or concept of the client, rough sketches are drawn up and the advanced animation begins to take form. This will allow the client to see the stages of actions in all their angles and give them a glimpse of what the end result will be. This stage also focuses on editing the content, so be sure to use this phase to ensure that all of your requirements will be met by the final animation. Production Phase. With an approved storyboard, the project then enters the production phase. During this phase the sound that will affect the timing and pacing of the animation is added. Sometimes lighting is also added to create a more realistic look. The process of cleaning up also begins here as new colored pictures replaced the sketchy art. This requires a large amount of time as updates of the animation are continually being sent to the client so they can see the progress and make any needed adjustments along the way. Post-Production Phase. The client reviews the final product and makes any final revisions. Upon approval, the final products are converted to the intended format for delivery, including anything from Flash Videos to DVD for television airing. From the research phase through postproduction, an advanced animation company will work with you every step to realize your vision and accomplish your business goals. The result will be exclusive animations that will make you the envy of all your competitors.