How to Explode Your Online Sales!
How To Explode Your Online Sales!
If you want to be successful online, there's one thing that you
need to spend more time on than anything else.
It's more important than flashy graphics, more vital than
amazing ad copy, more necessary than huge bonus offers.
"What is it?" I hear you ask ... Your HEADLINE!
Your headline is the heart and soul of not just your site, but
your ENTIRE business.
It is the first thing that people see when they visit your site,
so it should be the one thing that keeps them ON your site!
Successful online entrepreneurs know the secret to a great
headline. Simply tweaking an existing headline can improve sales
by more than 624%.
Plain and simple, it can mean the difference between success and
failure.
So just how do YOU write a "Killer Headline"?
There are simple formulas you can use to skyrocket your website
response changing only your headline.
-- Make a clear, yet BOLD statement. Take the following
headlines: "You will lose lots of weight with our new pill" and
"Shed 25lbs in just 25 days with our Amazing New diet-pill"
Which do you think is the more effective? Of course it's the
second one. It has a bold statement with a well defined benefit
for the user.
-- Use Power words Take the above example. Simply using words
like "Shed" and "Amazing" will create a sense of emotion in the
reader. They will become intrigued by the words, enticed to read
on. The effect is almost Hypnotic. Other Power words such as
"Discover, build, secret, learn, fast, sell" all encourage the
reader to stay on your page and read more of your carefully
crafted sales letter.
-- Ask the reader a question. "How would you like to make $3,564
a month from home?" Asking a question engages the reader in a
more personal manner. They are no longer just reading your sales
pitch, but they are stopping to ponder on your question. They
wonder, would they really like to make $3,564 a month... You
betcha! You've just wet their appetite, they'll have to keep
reading to find out more!
So now you have an idea of how to formulate your headline, but
there are still a few points to remember to make sure you don't
undo all that hard work.
-- DON'T make your headline too long. All the power words and
questions wont mean a thing if your visitors get bored half way
through. For that reason, keep your headline, short and to the
point. Give them just enough to want more - that's when your
sales copy takes over.
-- DON'T leave out benefits for the reader. If you want people
to listen to you, then you need to understand this fundamental
rule about the human race... We (that includes me!) will only be
interested if we feel that there is something for us at the end
of it. It's a commonly (though surprisingly little known)
technique of addressing the "What's In It For Me?" factor. Tell
the reader how it will help them and they'll have to read more.
-- Imagine that the headline is the only thing they will see and
that you have to convey your point there and then. Many people
rely on lots of long sales copy, with bulleted points and raving
testimonials, but this is worthless unless you can grab the
reader from the start. Think of an email. If you want someone to
read your email, you have to make your headline scream "Open Me"
without the reader even seeing the rest of the contents. Treat
your site just the same, make your headline scream "Read ME!"
To sum up.. If your site is not pulling well, the first thing
you should look at is your headline. The greatest sales pitch in
the world wont mean a thing without the greatest headline to go
with it. Visit other sites too. If they get you reading on and
on without realising it, stop and go back to their headline to
see how they did it.
Pretty soon, you'also be able to "Explode your Online Sales"
Copyright (c) 2006 Richard Legg. www.SucceedYourself.com Feel
free to republish this article with copyright and link included.