Website Button and Banner Standards
This information is for anyone who uses and/or makes buttons and
banners for advertising in particular.
It is important, considerate, to take into account the standard
sizes when offering advertising space, or button-making
services. The more standardized you are, the easier it becomes
for the wahm looking to advertise. Many would prefer to have 2
buttons made that can be used on 20 different sites, rather than
5 buttons made that can be used on 5 sites.
The most common size buttons you will come across particularly
working with other wahms, or similar:
88x31 - this is a micro button and like the name implies,
very small! Some sites like to use them.
120x60 - this is a very standard size - take a look at
what mothering.comcharges for a month for this size!)
125x125 - just a square button
234x60 - this is a half-banner, used, but not that much.
468x60 - this is a standard banner size.
The other sizes you come across are: the letterhead, which spans
the width of the site 728 x 90; and skyscrapers that typically
come in 120x600 or 160x600. There are other sizes that are used,
but they are not as common among the work at home communities.
New to all of this? While you are surfing around and you are
curious what size something it, right click on it and choose
properties from the menu.. there it will tell you the size in
pixels. (what's a pixel? One little dot on your computer screen
is a pixel - so you screen is made up of millions of them!). If
nothing comes up when you right-click, just keep surfing on to
another site to find one you are able to view.
One last thing to note. If you are making advertising images, or
need them made, consider the look and feel of the image... the
whole reason you are advertising is to get visitors to your site
- successful business is dependant on traffic! If your image
doesn't have appeal, you won't lure visitors to your site. Your
image needs to stand up and out and say "HEY, LOOK at me!"