Create Products that Sell
This is where it all starts Whether the advice is to be taken or
not, businessmen agree that no business has survived
successfully without passion. Passion is an emotional issue.
Businesses likewise and the creation of products that will
sustain the business has to start with what one knows best.
Business styles and approaches are as varied as the number of
businessmen. Each according to techniques dictated by the
circumstances and responses allowing each to make decisions and
deviations. There are however proven methods common to all
businesses and its corresponding creation of products.
Brick by brick. Like all things created the actual work starts
with very careful planning.
Get down and write. Do a blueprint of the product you have in
mind. Getting down to it brings you face to face with your
ideas. What was formerly abstract comes to you alive. Now you
can do additions to it, deductions from it, enhancements, study
it from all possible angles do revisions and alterations or
sometimes do a total rewrite until what previously was an idea
has now taken form.
Take your time and enjoy your plan. Rushing will only create an
undesired result.
Be Specific - Make precision your keyword. Do not forget to
include the following in your list of questions. What is its
purpose? What do you plan to achieve.
Product creation addresses a particular need that may not be in
the market. If a similar product already does, your version
still has to offer something new that will spark interest and
address a particular viable alternative to the existing one. The
more popular the product is already available, the better it
will do for your products introduction into the market and its
eventual acceptance.
Product creation should target a particular segment of the
market. While shotgun approaches can work, it is often best to
identify a product with a smaller segment i.e. what age bracket
do you want to attract, Male or female, what are the
class/status of your targeted customers, what styles, what
components. This will help you stay focused.
Go for the jugular. If you are a shopper you can see that
creating a new product can easily get lost in the jungle of
goods already available. If you visit on line shopping, you may
think that all products available for consumption can already be
there. But the dream nags at you. You know it can be done. So
what are the elements that could increase your products chance
at penetrating the market?
Try niche marketing. Niche marketing is about placing your
product in a special category that addresses a particular
desire. Some strategies that are tested that somehow finds
places in consumers hearts for example, are; low carbohydrates,
low calorie, high protein, sugar free, non fat, energy
releasing, long life, long lasting, value for money and the list
goes on. Niche marketing makes your product extra specific for
people with specific needs.
What's in a name. The hard part is over. It is now time to give
your product a name. One point to consider though, words elicits
ideas. If one for example mentions a dark cloud coming, an idea
immediately comes to mind of colder fronts or a rain coming or
even a storm. The person does not even have to go outside and
see for himself. The idea is there. On the other hand, take away
the word and immediately, the idea loses its distinction. It
loses identity it becomes nothing.
This is why names are so very important. So are labels. So are
packaging.
Easy to memorize short names does wonders for the product
especially when packaging are appropriately attractive.
Sometimes, no matter what other people say a good and catchy dot
com. attracts traffic to your product as it can enhance its
perceived value.
Say that again. Constant repetition. Top of mind recall. That is
what the battle is all about. This is why marketing firms go to
lengths at spending on advertisements. For many products
however, newsletter and brochures work.
Get out from here. You have it all on the launch pad; you can
almost see it getting off. The channel of distribution has
already been decided, the distribution model pinned down. You
are making your creation available, visible and competitive.
Then you hold your breath. Once the product is introduced,
markets by large reacts. When it does, your sustainability will
largely depend on how your product makes good at delivering what
it has promised.
All you worry now are competitive advantages that you can
sustain.