To SEO or To PPC?
The online community is definitely a large market place that you
cannot ignore, especially if you have an internet business.
There are thousands if not millions of consumers that you can
tap in the internet.
At the same time, the internet also poses a quite different
challenge. The easy access that internet provides also gives you
as much competition as you can imagine. It is too crowded and
congested.
Having a website is not enough to make your business running and
able to compete. You must take other alternatives to give way
for the online community to access your website at any rate or
chance possible.
You have to expose your website. Make it known. It has to be
visible. It has to be frequently targeted by consumers and
surfers.
Invest in marketing your internet site. There are basically two
options available to you, the SEO and PPC. These two are
probably the most desirable alternatives you can get for your
internet business as strategy for search engine marketing.
1. SEO
SEO stands for Search Engine Optimization. Some researches
indicate that 60% - 70% of internet surfers and users actually
resort to using the Google search engine to find and locate web
sites and pages, for any topic they desire. SEO is the process
taken to make sure that the internet uses will find your website
when ranked among the top results of a search. This way you can
make sure that you will be visible and can clearly stand out
from the rest.
To get a search engine optimization, you will have to build on
your own internet site frequently hit internet links to web site
pages. The process will involve IBLN or Independent Back-Linking
Network, wherein hundreds or even thousands of pages will be
utilized to promote a particular website of a client.
In SEO, there is no need for you to pay for the clicks although
it will require you to spend time doing research to get a
favorable combination of ads and target audience. The SEO
process is a long term one. It requires months, 6 months at the
least, before the proper outcome is fully achieved, but once the
goal is accomplished, you will definitely get a steady source of
profit.
2. PPC
PPC means Pay Per Click. It gives way advertising on a search
engine. These are sponsored listings that you see whenever you
make a search. There will be a charge whenever a visitor or web
surfer clicks on any of your ads. There will first be a bidding
process. The highest bidder for the price per click will
definitely get the chance to be first listed in the search
engine.
With this kind of advertising, you can still basically control
your campaign as you get to create your own ad. You will also
manage the target audience and still stay within the bounds of
your budget. Most of the providers of PPC advertising will allow
you to specify the target market, either by topic, industry or
geographical location. You can also very well check if your ad
gets to be shown at all and if it is competitive with the rest.
There are some guaranteed benefits when you get to maximize the
PPC strategy.
?PPC lets you advertise to the whole of the online community. It
is also relatively easy to set up.
?At first glance, PPC advertising may seem very expensive. Could
it possibly happen that someone out there will go on clicking on
your ad? This will definitely give you a large bill without the
expected profit on your part. If this provides a lot of worries,
be rest assured that there is a protection for you. Networks are
able to recognize fraudulent clicks.
?You can also set a budget for a certain period. The moment your
budget has been used up by the target number of clicks, your ads
will no longer be displayed until the next period you want it
again displayed.
?You will also be able to adjust well to changes in market
demands and trends.
In deciding which of the two strategies will work right for you,
think of your goals and of your resources. They definitely offer
benefits and advantages that will work for your good. The better
way to approach this two is to evaluate according to your short
term and long term plans. Take the PPC course for your short
term goals and choose SEO if you have long term ones.
There world is out there for you now. Just make sure you do what
will work best for your entrepreneurial endeavors and visions.
The secret to success lies in your hands. Just study your
options well and you'll get exactly what you want.