RSS Feeds, How to Make Search Engines Fall in Love with your Web
Site!
As most Internet marketers know, writing articles can be very
beneficiary to get more visitors to their web site. What not all
of you might know, are the benefits of using other peoples
articles to improve your search engine ranking. So let's find
out how that works. This article shows you in a few steps how to
implement RSS Feeds on your web page, using these steps the
right way will not only improve your web sites content, it will
also make the search engines want to come back over and over
again! Since the search engines just love fresh content, why not
provide it to them?
What are RSS Feeds?
RSS according to most people
stands for either, Rich Site Summary or Really Simple
Syndication. It is a part of the internet meta language XML.
These days it is used mostly to syndicate articles. When you
create RSS Feeds they can be used by other web sites to promote
them in their web sites environment.
#1 Reason to use RSS Feeds on your web site.
The
best, and by far the best reason to use RSS Feeds on your web
site is the fact that it makes the chosen content alive. What I
mean is, you can choose several feeds on any subject you need,
choose the amount of articles you want to display on your web
site, and it gets automatically updated when someone submits a
new article.
Different Ways to Implement RSS Feeds.
There are a
few options available when you want to implement an RSS Feed on
your website. It would either be HTML, Java or php. The only
correct way to implement it, as far as I know, is with php. With
HTML the content can be read by the search engines but since
HTML is static it will not be updated automatically. For sure
you don't want to do this by hand every single day!!Using Java
script would mean that the article content does get updated, the
only downside with this would be... The search engines won't be
able to read the article content. Now,this wouldn't do you any
good would it? So php it has to be, when putting an RSS Feed on
your web site with php, it does get updated every time a new
article is submitted and it will be read by the search engines.
THAT'S WHAT I CALL A WIN/WIN SITUATION!!
How to use php on your web site.
Ok, we are clear
about the main reason why to use php. At this moment I can
almost hear some people say: I have no idea how to do this!!
Relax, neither did I.. You will see it's really simple, let's
just start at the beginning.
1.
You will need your own domain with a host which does
support php. You can check the availability through your control
panel provided by your hosting company. Otherwise just ask your
hosting provider.
2.
Once you've got your web site on a host which supports
php, you will have a bit of work to do. The page extension on
the page where you want to display the RSS Feeds needs to be
changed from: "http://www.mydomain.com/index.html" to
"http://www.mydomain.com/index.php"
3.
When you have several pages on your web site and some of
them link back to the page you have just changed, make sure that
from now on you let them link back to the new index.php instead
of index.html.
4.
The hardest part is done!! Now you need a way to create
rss feeds. A perfect web site which will write a piece of code
for you is http://www.feeddigest.com Here you can just fill in
which feed you would like to use and it will be written in php
coding within seconds. You can find a great variety of feeds
just by performing a search for RSS Feeds on any major search
engine.
5.
Copy and paste the piece of code created by
www.feeddigest.com wherever you want the articles to appear on
to your web page. I would suggest to use a single table just for
these articles. If you don't know how to do this, just check the
source of my homepage and search for php. You will find it
fitted in a table. After finishing this just go and look at your
newly created website.
CONGRATULATIONS!!
You have just improved your web
site content in a way which will certainly increase the rotation
of visits from any given search engine.