ENTREPRENEURS: Achieve more! 12 examples of Coaching and
Consulting that lead to SUCCESS.
Consulting
Consulting taps into the expertise of the consultant's
experience. The client gains valuable insight that would
normally take years and thousands sometimes millions of dollars
if they were to go down the same path. Consultants usually
charge a nominal fee compared to the information assets they
have gained throughout the years. They have thoroughly studied
the subject which entails thousands of dollars and hundreds of
hours in information. They have met with industry leaders as
well as "on the street" professionals so they have a good beat
on what's currently going on. They have a history even if just
short history of the last cycle in the industry. Consultants may
concentrate on techniques and raw resources they freely give as
part of the sessions. Some consulting may only consist of one or
two meetings, but if you're taking notes they could make your
next project a success.
Consultants do not give legal advice but may save you from
needing it. Or they may suggest you seek it. Whereas your
attorney should be cautious as to not give business advice
(which happens all too often especially in real estate), your
consultant has very little "power over your affairs" so
conflicts are easily avoided. Seldom does a consultant run into
a "conflict of interest" problem with their client but some
align their resources to solve a problem. Consultants are used
because it is not always black or white and they can help
navigate through the grey and help you use an attorney to
achieve your goals. Consultants are often the people who create
turnkey packages together at a really good price. They tend to
see the same mistakes and figure to come up with a product that
helps thousands instead of one-on-one maybe a hundred or so.
My personal experience indicates my consulting is roughly 75%
information, techniques, and resources. The other 25% is
encouragement, reinforcement and follow-up.
Examples of Consulting Clients:
Example#1
A seasoned Los Angeles investor sought my help with a difficult
situation with an apartment building in Hollywood, Ca. The old
owner is meddling with his tenants. Client question: How do I
resolve this issue?
Example#2
A large property management company needs to make more money off
their tenants. More money for their managers and do this with
little effort on their part without increasing their legal
exposure. Client question: Is their a system, product or service
that we can implement that can achieve our goals?
Example#3
A Los Angeles family has acquired several rental properties over
the years. One in particular has been neglected and they want to
know the best way they can get rid of it. Client Question: How
do we sell the property smoothly?
Example#4
A Long Beach real estate investor loves her area. She has run a
moderately successful advertising campaign but has hit a wall.
After reviewing her customers she knows there is money to be
made but now has limited funds to turn a profit. Client
Question: Which direction should I go?
Example#5
An attorney has given up on a realtor who just can't seem to get
the job done on several rental properties in San Bernardino.
These require management, light rehab and ultimately somehow
turning a profit. Client Question: Can several properties in the
desert be packaged to make money with little involvement and
management?
Example#6
A Chicago investor has put a property under contract. He needs
money and an exit strategy. There are some problems put he's too
busy to figure them out. He and his wife work full time, they
own 2 other rental properties but time is ticking. Client
question: Is this a good deal and what is the right exit
strategy?
Example#7
The City of Los Angeles has a landmark building that they leased
to the fiber optic industry. With the neighborhood changing the
property could be used as a market or such. Client Question: Are
their private investors with the ability to convert this
landmark building into a useful private project for the
community to add value?
All were given creative techniques, resources and even my own
hands-on to solve their problems and produce Win-Win-Win.
Coaching
Coaching is a co-creative experience with the client and coach.
They both adventure step-by-step uncovering new information and
solutions. The coach creates a comfortable non-judgmental mirror
to help the client see another perspective on their own
situation. Some of the greatest personal achievers have and use
coaches throughout their careers. The coach definitely
encourages, and challenges the client to push through barriers
but is careful not to define or evaluate for the client. This
wonderful journey is for the client to experience.
The coach is not used to find solutions but rather bring to
light the solutions already in plain view or hiding behind some
fear or other barrier. The coach easily sees it and helps the
client to get there on their own. Great athletes explain their
experience with their coach very well. They attribute the coach,
in helping them see the solution which allows them to raise the
stakes on their own challenges after conquering such problems
they achieve greatness in their fields. Coach are often writing
inspirational books and holding seminars to help others achieve
more.
My personal experience indicates my coaching is roughly the
opposite of consulting, 75% encouragement, giving other point of
view, reinforcement, acknowledgement, and follow-up. The other
25% is information, techniques, and resources carefully given so
the client can find the real solutions.
Examples of Coaching clients:
Example#1:
A filmmaker wants to get his film more publicity and exposure.
He some local stars and film is in the box. He hired an
entertainment attorney, for $7000 who was supposed to shop it
around and sell it.
Example#2:
A musician has just landed with a great band. They are touring
the country and he wants to use this as an opportunity to launch
his own career.
Example#3:
A retired professional athlete in organizing his media ventures.
After his professional days were over he was invited on sports
talk shows and various other media outlets. However, over time
that fizzled and he found himself flat.
Example#4:
A former restaurant owner wants to concentrate on real estate.
He believes he can do this but is afraid of the change of
industry and the learning curve.
Example#5:
A successful San Fernando Valley realtor has spent years of
pounding the pavement. She has fierce competition and needs to
get a firm piece of the pie.
All my coaching clients are treated with a specialized respect
to their needs as they move to the top of their fields. All of
them have a measurable amount of success and know they want to
achieve more.
Coaching and Consulting clients. Different needs but same
results: moving step-by-step to the top.
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