A Little Selection Can Equal Big Cash
Am I the only one that has been programmed over the years to
believe that "Bigger Is Always Better". Well that may be true in
many instances, but it is not necessarily true, when it comes to
the online business you get involved with.
I was recruited into a well known network marketing business
about a year ago and one of the main selling points that seemed
to make sense was that the business had such a large selection
of products. How could you fail to sell products with an almost
infinite number of products to choose from? How could you not be
able to recruit members when you could brag that the company had
the largest selection of any other network marketing company?
Well, I did fail to sell and I did fail to recruit. I'll admit
that much of it was my own fault. The business only allowed
recruiting through phone calls and cornering people in the mall
and bookstore, which is not my cup of tea.
Each and every time I went searching for another business, that
fit my personality, someone convinced me to stay, and one of the
arguments was "It's BIGGER than all the others". But as I
continued to search for another opportunity for myself, I began
to discover that many people were making large amounts of money
in companies that offered very few products. Boy did that blow
away my preconceived ideas.
As I researched, I began to see why smaller selections were
doing just as well and even better than the larger selections.
First of all the company I was with was restricting my
recruiting methods. I could recruit through personal contact
only. No search engines, no online or offline ads, no submitting
of articles. It's almost Stone Age to not allow someone to
recruit through online methods.
If a company has a few products to sell, but you can market to
the online masses, to me that is a better combination than
having a massive inventory and just one marketing method.
Secondly, I began to see, that yes the other company had many
more products, but in reality there were only a select few that
really sold well. Maybe an energy drink or energy bars sold
extremely well, and most of the other products hardly sold at
all. In reality they have a small selection also, and are
appearing as if they superior to other businesses by offering a
huge selection. Doesn't this in reality make it harder for the
consumer to find your best products?
Why not just offer the best selling items?
I have been involved with an online business which only offers 7
products. But even with only seven products the orders and
recruits keep rolling in. They are great products in the health
and wellness industry. I use them and recommend them and the
business as well to all.
So when searching for a business opportunity, don't overlook a
business based simply on the fact that it offers a small
selection of products. You may be passing up the opportunity
you've been searching for.
------------------- Resource Box * ------------------- Gary Kite
is an Internet Marketer and computer programmer . Check out his
highly rated businesses at AllSolutions Network and
Star2000 Online .
Gary can be contacted at gary_kite@yahoo.com
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