Multiply Your Sales Through Affiliate Programs
What could be better, exceeding your personal sales goals for
any given month or year, or doubling and tripling your sales
goal for the month, or more? This is exactly what affiliates can
do for you. The amount of growth potential through affiliates is
unlimited. The more affiliates you have, the more money you can
make. Sam Walton would not be very successful, obviously, if he
tried to run every Wal-Mart store. You must realize that, for
maximum growth, you cannot do it alone. Think of the success of
companies such as Avon or Home Interiors. Their success is based
on a great product and excellent affiliate programs.
Attract affiliates to your company by making it worth their
time. Offering 1% of sales is not an attractive offer. The
higher the commission that you are able to offer your
affiliates, the more affiliates will be tempted to join your
team. You should also provide your affiliates with the tools
that they will need to successfully market your product such as
banner ads, articles, and anything else that will help them to
better market the product. You should provide the affiliates
with updated product information through newsletters, new
promotional campaigns and other things to motivate and inform
the affiliates.
You can choose to run your affiliate program in a few different
ways beneficial to your business. A one-tier affiliate program
allows you to generally offer a larger commission and pays on
one level. The affiliate will receive a predetermined amount for
each sale. Using a two-tier affiliate program, affiliates are
paid on two different levels. This is done by allowing the
affiliates to recruit others to sell under them. In this
situation, the top level affiliate would receive a slightly
larger commission than the recruit or second level affiliate.
For example if the top level seller makes 20% of the sale, then
she/he would make 15% giving the second level affiliate the 5%.
Setting up the affiliate program can also be done two different
ways. One way is to do it yourself through an affiliate tracking
software. This software will provide you with a way to track
affiliate sales as well as allowing the affiliates to view their
progress. You are responsible for making payments. You can also
choose to hire an affiliate tracking company to do all the work
for you. These companies will allow the use of credit cards and
completely run the affiliate program from billing customers,
paying affiliates, and also pay you. This is a great option for
the busy business owner or the beginning business owner and is
affordable as most affiliate tracking companies charge a small
one time fee. However you choose to run your affiliate program,
it is sure to increase profits for your business.