Affiliate Marketers Will Never Make a Dime Using Google Adwords
Most people start off their affiliate marketing business by
getting traffic from google adwords. I know, because that's how
I started. If your anything like me, you purchased Google Cash
or another pay per click ebook and you set up your first
campaign. Latter on after many campaigns you found out that it
was a lot harder than you originally thought.
Here's why! Pay per click advertising works well for businesses
that can count on repeat business. As an affiliate you usually
don't have that luxury. Your relying on one purchase per
customer and then you'll probably never see that customer again.
A good E-business on the other hand knows that with every person
that becomes a customer they can rely on x number of purchases
from that customer. This also allows them to bid significantly
higher than affiliates because they can make their profits from
the back-end.. A business that can rely on a minimum of four
purchases per customer for example, can burn up their profits on
the first and second purchases and still make profits on the
third and fourth purchase.
The last reason affiliates have a hard time is because
conversion rates for a typical pay per click campaign average
less than 1%. Its hard to make a profit with that kind of
conversion rate. I'm not saying its impossible, but affiliate
marketers utilizing pay per click advertising for their traffic
are definitely fighting an uphill battle.