Basics of Publishing a Website
For anyone wanting to publish an informative website in which
the Search Engines will love follow these simple guidelines...
First of all, You should think about your own hobbies and
interests. Research possibilities of a Niche that you would
enjoy writing about. You don't want your website to become a
JOB. If you enjoy what you are writing about and/or promoting
you will have better luck online.
Use a keyword research tool such as Wordtracker to find out the
profitability of possible words and phrases that you can use on
your main pages as well as articles that link back to your home
page. This is imperative to your online success. With
Wordtracker you can find out how many times the word or term was
searched. How many competing sites there are and the possible
profitability of the word/phrase. This is a step that many skip.
And thus end up with too many competing sites.
Next, you need to find a host that will offer you the tools you
need to properly automate your website. Whether you plan to add
a blog, guest book, or ezine for back end follow up. There are
numerous hosting programs online and some also offer an
affiliate program for referals.
Once you have your keywords (you will need to start with atleast
5 quality words or phrases) And your host, you can begin
creating your site. First you need to choose a template. Many
free ones can be found online if your host does not provide
them. This way every page you develop will look the same.
You will need to begin with your home page, an introduction to
what is to be found within your site. And 4-5 main "top" pages
containing the highest quality keywords for the content. Write
your Introduction as well as informative articles for each of
these keywords.
All of these pages should be linked together. As in a
"navigation bar" whether it be at the top or side of your pages.
They should be easily visible to the visitor. You will also need
to include links somewhere on the pages for your Article
Directory, Site Map and Link Partner page. These pages are
imperative for ending up with an "authority" site in the Search
Engines.
Once you have finished your home page and your 4-5 main pages
you can "plug-in" google adsense where ever you find appropriate
as well as affiliate links to outside merchants. When signing up
for affiliate programs beware of those that charge you to
participate. There are plenty of free affiliate programs on the
web.
Now you are ready to start creating the traffic you need to your
site. This is where your Article Directory, Link Partners and
Article Submissions come in.
You will want to go back to Wordtracker and find as many
relevant keywords as you can with good possibility of
profitability. Meaning they are searched with the least
competing websites. You don't want to use keywords or phrase
that have 1 million plus competing sites!
Write at least 5 articles based around these keywords to add to
your article directory. On your Article directory page you will
list the URL and a short description of the articles. Then
upload these articles for viewing. Make sure the Articles follow
the same format as the rest of your website. They should have
navigation buttons to your main pages. This is also another
great place for adsense.
When you write these articles you can also publish them to
Article Directories giving you more opportunities for
traffic/recognition.
Last but certainly not least. Find your link partners! You will
want to find other websites that contain relevant content to
your own. Have your URL handy of your link partner page. As well
as your home page and the text you want them to link back to you
with. Also look for sites that have atleast a PR of 4. If you
can get these sites to agree to a reciprocal link it will help
you with your PR.
Most sites will have a link where you can ask for a reciprocal
link. If they do not. Email them. It never hurts to ask. You
will want to include in your request: Your home page URL. the
content of your site. Your link partner page URL. And the
description you want them to use when they link to you.
Wait for a response. If you don't get one in a couple weeks,
scratch them from your list.
You want to get atleast 5-10 to start with before you start any
other forms of traffic generation.
Conclusion
Your site is complete! It may take a while for the Search
Engines to find you but you have covered every aspect to speed
this along. You may now start other forms of traffic generation.
Such as posting in relevant forums. Never spam however, you will
get kicked out! You may also opt to join a community of
networkers. Anywhere you can think of to talk about your site.
Just stay away from FFA or link farms. SE's frown on this type
of back link.