A Little Google Adwords Secret To Double, Even Triple Your Lead
Generation Conversion.
If you've been advertising your business opportunity or product
online for any length of time you probably already already know
that Google Adwords can be a great way to bring traffic to your
lead generation campaign.
You'll probably agree that getting the traffic to your landing
or lead capture page is the easy part... Actually getting that
traffic to convert into real-time hot leads for your opportunity
or product is the hard part. This frustrates many Adwords
advertisers to the point where they have to drop the campaign
entirely because it simply wasn't profitable... or was it
because they were going about it the wrong way? Don't let this
happen to you!
One of the main reasons for Adwords failure in a lead generation
campaign is total lack of keyword organization and proper
targeting of the landing pages. That's right... I said PAGES.
Most beginner Adwords advertisers will go out and bid on 50,60
maybe even 100 keywords they will write ONE Google ad and then
direct all of their adwords traffic to their one little landing
page.
So you've got several different keywords and phrases, one Google
ad and one landing or lead capture page. It's the sure-fire
recipe to an adwords disaster.
Problem #1. You have too many keywords!
You cannot possibly write ONE ad that will effectively target
ALL the available keywords you are bidding on. You need to group
the keywords tighly and write your ad according to the keyword
you are bidding on. If you don't organize your campaign this way
the result will be an extremely low CTR (Click Through Rate).
Generating HIGH CTR is absolute necessity for a successful lead
generation campaign if you want to increase your keyword
positioning for LESS money. The average adwords user will never
see a consistent CTR over 1 - 4% because they have poor campaign
organization.
Problem #2. You have too many keywords, Not Enough Landing
Pages!
You see... Once you get your keywords organized and compiled
into their own individual ad groups you are now going to need
several more and different landing pages.
Why you ask...? It's simple... Since we have now created new
adwords ads to target our very specific keyword groups we are
going to need landing pages to match them.
If you can target your landing pages to the keywords that you
are using in your ad campaign you will be presenting the visitor
with much more relevant information. If your Google ad and
landing match their keyword query exactly then your chance of
conversion is going to much higher. The searcher feels you have
what they are looking for.
And yes... In some cases this simple little lead generation
conversion trick will easily double, or triple your previous
conversion rates! Many adwords users will tell you that this
technique is as simple as using the keyword on your landing page
a few times... That would ring true if you want to maybe
increase your conversion by just a little bit...
Go big or go home! If you truly want to double or triple the
conversion rate of the lead generation campaign you need
construct a targeted landing page for every keyword phrase or
closely related terms. I mean a new header graphic mentioning
the keyword, your headline mentions the keyword and your ad copy
and bullet points also include that keyword. You basically have
created a lead capture page all around the specific keyword you
were advertising under.
It's called "Exact Matching" when you go to a search engine you
aren't looking for something "close" to what you searched for.
You're looking for EXACTLY what you searched for. Does this make
any sense?
This really is a simple way that you can double, or even triple
your current adwords lead generation campaign conversion rates.
Now what are you going to do with this information? To Our
Success! Carl Sorensen