Make Money on EBay While Others Are Scratching Their Heads!
"Aaargh! Why is my competition getting way more hits than
mine?"
There are several reasons why, but I hope to explain at least
the major reason.
≈ Poor titles with a lack of highly targeted keywords
The majority of eBay sellers are completely unaware that they
are jeopardising their success through lack of knowledge.
Knowledge is POWER and the most effective way to power-pack your
auctions is to use highly targeted keywords in your auction
titles and descriptions...
Let's start with your title ...
eBay estimates that over 90% of users search eBay by using the
basic search feature which means they only search the auction
titles.
"So what does this mean for me?"
Above all else ... it means focus more on your auction titles
first and foremost and then consider integrating those same
highly targeted keywords into your auction descriptions.
"So where do you find these highly targeted keywords and which
ones should you use?"
The best place to start is with 'eBay Pulse' and browse through
the top popular searches in the category where you would like to
list your auction using the Category drop-down box. Jot down the
list of the top 10.
Now the number of words allowed in your auction titles is
limited so be sure to find several popular search terms that you
can easily integrate into your auction title remembering to make
it sound interesting also - not just a swag of keywords!
You can generally assume that on average, people search for the
same terms on eBay as they do in search engines. In light of
this, to see how valuable your chosen keywords really are I
suggest using the Overture "Keyword Selector Tool" to see how popular those
keywords/search terms are by the estimated number of times they
were searched for in all the major search engines for the past
month.
Please bear in mind that these results are not entirely
accurate, however they will give you an overview of which
keywords are the most important and will be searched for the
most.
Enter each search term separately and from the results jot down
the top 5 search phrase results for each of the keywords.
Another hot tip is with eBay itself. Go ahead and search for
similar items to which you want to list and take note of 3
things.
1. The title at the top of the page - here eBay lists other
highly targeted words for your item.
2. Underneath the search box (depending on what you have
searched for) you will see 'related searches' which can give you
more ideas.
3. Be sure to click the check box on the left hand side for
'completed items' and then click the search button and have a
look for items that have sold similar to yours. When the results
are returned, click the column title called 'price' to sort by
final price.
Make note of the most successful sales and look at their titles.
(As a side note, it pays to look at what category they listed in
and also anything you can learn from their description, layout
etc - remembering of course not to copy their text or photos).
Now you're ready to strategically integrate those highly
targeted keywords & phrases into your auction titles to drive
highly targeted traffic to your auctions.
Remember, as I mentioned earlier, be sure to make full use of
the best keywords but the title must make sense and be inviting
(not just a list of keywords that will get your auction deleted
for keyword spamming) - You need to be creative, after all you
may get hundreds of visitors from searches but you still need
them to click on your title!
Find out how easy it is to seriously "Make Money on
eBay". Everything you need to launch your own highly
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e.com