Lynn's Online Business Failure
Lynn slumped down into the cushiony chair. She had been holed up
in today's profit building business meeting for two hours
already. She gazed down at her watch, took a deep breathe and
pulled herself upright. This meeting was one of the many that
Lynn spaced out and heard nothing that her supervisor said.
She often spaced out at work. She thought about all sorts of
things. She thought of asking for a raise, but knew her company
would counter with, "We are being conservative right now because
of the economy. Perhaps you could work more hours if you need
additional income?"
Lynn certainly did not want to work more hours., but she knew
that she deserved more money and a better quality of life. She
also knew that her present employer was not going to give out
raises. In fact, they have been laying people off for months now.
Lynn did have a small hope though. She often dreamed of being
her own boss. She craved owning a successful business, but had
no idea where to start. She came close to starting a few small
businesses before, but in the end she always decided the risk
was too high. Lynn had taken small business courses, read
marketing manuals, and networked like a pro, but she still did
not have a business of her own.
Today was different. Lynn was spacing out because she was
consumed and excited about a new business idea. She recently
read an article about starting an online business. She had done
some research and knew that she would need a domain name and a
hosting company. She figured the domain name would cost about
$10/ year and the hosting was about $100/year. The hosting
company even offered a free website building tool. All in all,
this was perfect for her. It was a low financial risk investment
with an opportunity to succeed big time.
Lynn rushed home after her boring work meeting. She had decided
it was time to turn her dream into her reality. Today was the
day! She wanted to build an online business all about her
passion- fitness. She had huge dreams and was positive that once
she bought her domain name and hosted her web pages that droves
of visitors would flock to her site. They would buy workout
DVD's and spend loads of money. She could not believe how easy
this was going to be.
She bought her domain name and built a nice looking site in a
few hours. Everything was going according to the plan. Domain?
Check. Hosting? Check. Website? Check. Products to sell? Check.
Three months later...
Lynn curled up in her office chair. She gazed out of the window
and let out a huge sigh of failure. She did everything she was
supposed to do. What had gone wrong? Her only visitors were her
family and friends. There were no other customers. There was no
income. There were no more dreams of running a successful online
business.
Lynn had tried everything to save her failing business. Within
that last three months she hired a website designer, she paid an
SEO firm to optimize her pages and she bid on top pay-per-click
positions. She spent over $5,000 in less than three months and
she had nothing to show for it.
She knew she had to return back to the 9 to 5 grind if she was
not successful soon. Who was she kidding anyway? Everyone told
her that she was being a dreamer with this Internet thing, and
they were right. She was so gullible. She should have known
things would be harder than buying a domain name. Lynn was out
of money and out of luck. She needed a miracle.
She sipped her coffee as she checked her email for the
afternoon. She scanned all the subject lines. Most of it was
spam. There were a few forwards from her Aunt Ciss and one email
from Emily, her best friend. Lynn read Emily's email.
"Lynn, I found an interesting article today. It talks about
common struggles with building an online business. It reminded
me of you! Anyway, the article offered the reader's a free
program on building a successful Internet business. I had to
chuckle when it exclaimed- those looking for a quick buck, need
not apply. Only those looking to create real businesses should
ask for the free ebook. Have a good one, Emily."
Lynn did not get excited. She had heard nothing but slimy
salesman talk about the next big Internet marketing tool. She
really did not need another greasy sales pitch. Lynn paced back
and forth for quite a while. She knew she needed to make a move.
It was now or never. Something had to give. She decided to check
out the program recommended to her. After all, it was free.
Three months later, Lynn's site is a massive success! Her
business is built around her passion. It offers tons of
information and generates highly targeted visitors each and
every day. Lynn never returned to the 9 to 5 grind. In fact,
Lynn is getting ready to pursue two other online business
ventures. Just in the month of October, her site brought in over
4,600 visitors!
To get your copy of the free program, please visit the author's
resource box below.