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I almost didn't purchase this ebook. I'd seen the website a few
times before all the buzz caught on, but I never bought it
because I figured it really was just another marketing ploy to
get people's money (and it is).
I finally broke down and purchased it after I saw one of my
favorite marketers recommend it and I knew it couldn't be all
bad coming from her.
Since I don't want to take up too much room here, I'll just
leave you with a few thoughts on his website, his ebook overall,
his writing style, and the content.
The Rich Jerk Website: I believe this is the first time a
marketer actually took the time to make their website look nice.
I even believe it was professionally designed.
He clearly has navigation and a way to contact him and a lot of
resources for the site visitors. That was surprising.
It's not a perfect website, but I'd say it's leaps and bounds
above the rest.
The Rich Jerk eBook: The ebook carries the same theme as the
website and you can tell that he either hired a professional
designer or took the time to focus on designing it himself.
Most ebooks are standard black text on white background,
however, his ebook had images and style. But that same style was
a drawback for me because I like to print my ebooks and read
them in bed.
Printing this ebook would be a waste of ink. That was my only
complaint with the ebook itself.
The Rich Jerk's Writing Style: His writing style is true to form
like his sales letter. It's curt and take no prisoners. I like
that.
What I didn't particularly care for was the continued barrage of
insults. I know that it should be taken with a grain of salt,
but the jerk aspect should only go so far...frankly, it should
have stopped after the sales letter.
The Content: Because the book was so short (45 pages), I was
able to read it on the computer in one sitting. If this was a
100 page book styled the way it was, there would be no way I
could read it at my computer and there would be no way I'd print
it. Score one for the rich jerk.
He provides some "ah ha" content in his ebook. It's nothing new
and I'm sure you'd be able to find all the info by doing some
footwork, but that's the great thing about the ebook - he's
already done it for you and put it all there in ebook form.
He touches on some techniques I would consider spammy and black
hat, and that's what worried me the most. I personally won't be
using those techniques, but I'm sure there are some less than
scrupulous people out there who will.
All in all, it was worth it, but I think it should have been
cheaper - I'd say $57 would be a fair selling price for the
information he provides, but I guess he has to pay his designers
While I won't say exactly how much I earned by using one of the
"ah-ha, thanks for reminding me" techniques I gained from the
book, I will say that I managed to earn back the cost of the
ebook relatively quickly.
This book is not for everyone and luckily he has a 45 day money
back guarantee.
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