4 Simple Steps To A Successful Product
Many marketers and product developers make a disastrous mistake:
They develop and sell products that nobody wants.
This is usually how it goes: The product developer starts
programming software or writing a book, just because he is
interested in the subject, without looking at the market. Then
once the product is ready, he starts promoting it, just to find
out he can make no sales.
There must be a better way. Let's look at how it should be done
instead.
You should always create a product that solves a problem. The
problem has to be serious enough for people to want to pay for a
solution to their problem. Good examples are: People who are
overweight are willing to pay for a solution to that problem.
People who suspects that their husband or wife is cheating on
them are willing to pay to find out. People who can save a lot
of time by automating a time-consuming task are willing to pay
for the saved time.
So here are the simple steps to creating a successful product:
1. Identify a common problem There are many problems that need
to be solved in this world. The problem has to be a common one,
so that enough people need a solution to this problem. And the
problem has to be important enough so that people are willing to
pay for a solution
2. Provide a solution to the problem This is the product
development phase. You have to solve a product that actually
solves the problem that these people are experiencing.
3. Find people experiencing the problem This simply means that
you need targeted advertising. Where to find your target
audience will depend on the specific problem. Maybe you will
find them on search engines. Make sure that your keywords are
very specifically targeted at those who experience the problem
you want to solve. Or maybe you can find your target audience in
certain communities, such as online forums or self help groups.
4. Prove that your solution works Once you have found your
target audience, they will only be willing to buy your solution
once you prove to them that your solution actually works. The
proof can be social proof (such as testimonials), or it can
consist of examples of the results. If you are selling software
that removes red eyes from photos, the proof can consist of
before and after pictures.
That is really all there is to it. Follow the simple steps as
outlined above and your product is a guaranteed success.