6 Things You Must Do If You Want To Automate Your E-Business To
Increase Your Profits And Get Your L
Automating your ebusiness and freeing up your time is really
easy to do, right? Actually, it is... with the right tools.
Listed below are some must-do's for your e-business if you want
to combine tasks, free up more up your time and be a serious
competitor selling on the Internet.
1. Build Targeted Email Lists
You must build your own targeted lists of subscribers. This is
easily done using autoresponders that let you sequentially send
a series of messages to your subscribers. Entice these
subscribers to join your list by giving them a valuable
product/service in return. Set this process up to run without
you ever having to touch it ever again - automate it.
2. Track your advertising campaigns.
You MUST do this to keep track of your expenses and profits.
Tracking can tell you where your visitors are coming from and
what they are buying. It can also tell you which of your
affiliates are performing really well, and which ones need your
help. Tracking your ads can also point out how well your
JV-deals are performing. It can let you know where and where NOT
to continue placing your ads.
3. Setup a Newsletter.
Setup a newsletter or niche ezine to capture emails. It's best
if you set this up on your own domain, or at least use some
method that gives the illusion that a prospect is signing up to
YOUR newsletter from YOUR domain. Set up what's called an"
auto-niche ezine". This could be a "x" number of days - training
course, or an ezine that you publish quite frequently. The trick
to this is to create about 8 or 9 messages before you begin
accepting subscribers. This way if you use your autoresponder to
send weekly messages, you'll always be several messages ahead of
the game. I suggest sending weekly, with mailings no less than 3
days apart - unless you're offering a training course where the
information can be assimilated and applied quickly. Even here,
you should give your readers a chance to digest the information.
4. Setup an affiliate program.
There are several people out there who would rather market other
peoples' HOT producst, rather than create their own. This is
great for you, if you're running your own quality affiliate
program. Select a program that allows you to not only offer your
affiliates an affiliate link to promote, but one where you can
train your affiliates to sell your product(s). Guess what? You
can use autoresponders for that too. Simply create a series of
messages that teach your affiliates how to promote your
product(s) or service. You should also allow your affilates to
use your text and images (banners, etc.) to promote for you.
Also, it would be really bottom-line affecting if you and your
affiliates could track your ad campaigns. That is the icing on
the cake and some pretty good icing too. You and your affiliates
get to zero in the most effective and least effective
advertising methods and adjust your campaigns accordingly.
5. Use proper product management
Some people don't understand this one. You should use shopping
carts for physical products, not digital ones. Your credit card
processing and product delivery should be secure and efficient.
If you're selling digital products (ebooks, software, etc.),
make sure your customer downloads are secure so people cannot
steal from you. Yep - people steal on the Internet. The ideal
download link is one that is encrypted and that expires after a
certain time period - say 24 hours. This gives your customer
plently of time to download their new product. For physical
products, your shopping cart should be responsive and
searchable. The layout should be simple and intuitive. If you
offer your customer options such as colors and/or sizes, make
sure this is easy for them to follow and integrates seamlessly
with your cart.
6. Follow-up promptly and professionally
Customer Relationship Management (CRM) can make you or it could
break you. You must always practice prompt and courteous
communication with your prospects and customers. A good practice
is to use an autoresponder and/or help-desk system to follow-up
with your customers and to offer them support. An auto-responder
with a simple message stating, "Thank You for your inquiry.
Someone will contact you shortly...." could work wonders for
your image. It could also be that extra something that makes a
customer remain loyal and/or refer you to their friends and
family.
A Support/Ticketing system with pre-formatted answers to
commonly asked questions can cut your response time
dramatically. This is especially powerful if mail-merge
functionality is included as well. Mail-merge is a way of
automatically including things like the customer's name and
email address, etc in your message. This personalizes your
messages. It's a warm way of communicating with your prospects
and customers. In your auto-responder it would look like this:
"Hello $firstname, thank you for buying our widgets! We love
you! And $firstname, if your friends buy some widgets, we'll
love them too!" The tag "$firstname" would be replaced with the
prospect's first name, i.e. Bob, Jane, Joe, etc.
An Internet business is probably the easiest and most profitable
business in the world to setup. However, careful planning and
execution can ensure your ebusiness does not become a burden on
you and your loved ones. E-Business Automation is the answer to
this problem. it allows you to put your business on auto-pilot
and streamline your efforts. You can automate your entire
business, from credit card processing and affiliate management,
to digital product delivery, email management, autoresponder
system, shopping cart, to follow-up and customer relationship
management, using one system. That's what ecommerce is all about
- Integrated solutions! Not hard work - you can do that off the
Internet.
http://www.ProWebWare.com
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