Is Blogging Necessary to Your Internet Business?
Almost three years ago - We used to keep in-touch with your
customers using phone calls, email messages and face to face
meetings. Today the world has altered. Clients require even more
continual updates, yet it's almost impractical to meet with
every business contact on a routine basis.
Thankfully, Blogging has appeared to the salvation. Setting up a
Blog on your web site - and having a comparable RSS feed - means
you will be able to keep in continual touch with your clients
and possible customers. Moreover you don't have to contact them
and they can get your most recent news without having to visit
your web site.
Consequently how does this all operate? A Blog is really a fancy
name for a web page that gets updated continually. It's nothing
special. There are various methods concerning writing 'Blogs',
however they are nothing more than computer programs which allow
you to easily update a web page. Far and away the simplest way
to set up a Blog is with a website-titled blogger.com.
Nevertheless, for keeping in touch with your customers, RSS is
the key. RSS stands for Really Simple Syndication. What this
means is that your Blog be able to be automatically delivered to
clients who want to read it - you don't need to send it to them
and neither do they have to come and pick it up. All they need
is the address of your RSS Feed and their RSS Newsreader can do
the assignment for them. There are many RSS readers available
and new web browsers combine the capacity to read RSS feeds and
keep them updated.
Any time you add new content to your Blog, the RSS Feed
automatically gets updated in everyone's Reader program or web
browser. Which means you are guaranteed to stay in contact with
clients and prospects. You don't have to do anything other than
show the content. Likewise, you don't face the problems of email
filters and anti-Spam programs blocking your email. However,
people tend to read RSS Feeds because they have subscribed to
them whereas they tend to ignore non-urgent emails.
At the same time you can recognise, there are certain advantages
to Blogs and RSS Feeds. But it doesn't stop there. Search
engines love them. That's because Blogs supply fresh and new
content - Exactly what searchers are looking for. Consequently
the search engines are actively driving Blogs higher up the
search engine ranking. This means if you don't have a Blog for
your business, you are severely shortening your chances of a
high search engine ranking. You need a Blog nowadays to get
noticed by the search engines.
Hence, Blogging is required. Not only does it help improve your
web presence; it also means you can keep in contact with clients
and prospects more smoothly. And all the marketing research you
can find will inform you that keeping in normal touch with your
customers is a significant part in gaining additional business.
So get ready to Blog!