Give Freely Before You Can Receive - Part Three
Why? Give Before You Receive Part Three
A common headache among the majority of successful
Cybermarketers is the use of the concept of giving something
away for free - yes, without cost - before receiving anything in
return.
'Founding' fathers of the internet designed it as a networking
tool for freely sharing information among scientists, military
personel and government officials. More recently, adventurous
entrepreneurs have started to venture online. And many people
have discovered that giving things away for free in much the
same way, can eventually lead to sales and profits.
One of the most common strategies Internet Entrapreneurs use to
give away useful information (Page Content) that interests their
target markets. Valuable free info can encourage new visitors to
stay much longer on your site and bring them back time arter
time. But they can also be turned off if you hit them too early
with blatant sales pitching.
Tools for dispensing free page content also vary widely: ezines;
web sites; email and web-based discussion groups; downloadable
e-books, and so on. Other common freebies (Giveaways) include
software; web space; and a wide variety of other products and
services. Click Link below To see example:
http://www.smallbusinesshomesite.com/products/item
New ideas and ways of sharing freely are being thought up all
the time.
The giveaways or freebies are just a sample that gives a
foretaste of what a visitor can get if they become a full
fledged subscriber/paying customer. Shareware is a well known
model of this type of method, many features are disabled. If you
want all the bells and whistles, you must upgrade to the paid
version of the software.
Also consider one of my own offers for example, I have a
password-protected directory containing increasing amounts of
material from my own subscription website, Small Business
HomeSite.com, for which i charge a reasonable fee to gain access
to (details at: http://www.smallbusinesshomesite.com).
You don't have to take my word for it that you'll find value
there for doing your business marketing online.
Visitors are free to absorb as mush information as they can
handle. At the same time it helps them get to know me better,
and gives a small taste of what's available to paid SBHomesite
subscribers, if they happen to be interested.
The real motive - let's face facts:
This concept of sharing isn't totally naive of motive. Almost
invariably, the intent is either to attract prospects in the
hope of eventually gaining a paying customer, or to draw traffic
for selling advertising to commercial enterprises.
Successful Internet Marketing is not entirely a charitable guru
that sits atop a hill in the middle of money town.com. Giving
away advice, content or other freebies, without a direct or
indirect commercial motive of one sort or another.
In other words, if it didn't somehow benefit them, they wouldn't
- and probably could'n't afford to - continue doing it. After
all, entrepreneurs like you and I are out to earn a honest
profit - even a living - from this Big, Wild Web. We can't
reasonably be expected to give away the whole of the business
without any compensation whatsoever.
The Benefit of giving away freely - giving away a freebie can
create a win/win situation. The giver builds trust and goodwill,
as well as likely gains a repeat visitor and potential future
customer, and the recipient gets something something of value at
no cost.
As you can gather by all this free giving away, as with many
things given away online for free, you get what you pay for.
They offer little or no real value. The trick is to find one or
more freebies with real perceived value to your prospects. By
sharing (some) things freely online, before asking anything in
return, you'll find that it pays off better than the opposing
concept of all take and no give.
Look out for part four: where i will talk about Product Lines
Thanks for reading
Ray Palmer
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